Today, ads are embedded in everything we watch, scroll, and buy — powering the platforms we rely on and shaping what we see, often without us realising it. ADJUST takes you inside the digital ad industry to explain, in clear terms, how this system really works — from data tracking and real-time auctions to the psychological tricks designed to influence what we do next.

Part insider’s guide, part cultural unpacking, this book shows how advertising has quietly become the business model of the internet — and what that means for our choices, our attention, and our sense of self. It’s not a critique — it’s the missing manual for understanding the system shaping your digital life.

Most books tell you that ads are bad. This one explains how they actually work and what to do about it. Inside you will find:

• How your data powers the internet — and why the trade-off is changing
• What really happens when ads follow you — even after you buy
• The psychology behind persuasion, and why it works
• The unseen human cost of creating constant “engagement”
• How families are targeted — from childhood ad exposure to the emotional pressure placed on parents
• The future of advertising — less visible, more personal, and everywhere you look
• And much more

Packed with actionable insights, ADJUST offers practical advice for navigating the advertising ecosystem, helping you make informed choices on-line, whether you’re a consumer, marketer, or student.

Are you ready to stop being confused by digital ads and start understanding them? Get your copy of ADJUST and discover the truth behind the platforms, persuasion, and privacy trade-offs shaping your online life every day.