No activity in organisations is more important than decision making.

Unconscious biases, however, cloud our view, and threaten our ability to make optimal, rational decisions. These biases impact our thinking without us even being aware of it, so, because we don’t see our own unconscious biases, we often feel our decisions are based purely on “merit”.

This is not so. This book will lift the cloud, explain why decisions made purely on merit are generally a “myth”, and show you how unconscious bias impacts your decisions. This book will then provide you with practical strategies to minimise bias in your decision-making processes, helping you to optimise your organisational decision making and your organisation’s outcomes.